Watching Blizzcon 2018 this year was exceptionally painful. In years past, I felt excitement in awaiting the new content. This year’s opening ceremony hurt to the point where you could feel a certain lament. Pretty much I just wanted to hear the announcements but the tone from Morhaime and the lack of general mentions of content was a preview to sheer disappointment. But there’s a bigger thing that is underlying what we’re seeing: the actual death of Blizzard.