Recently, with the WWE issuing an edict to its wrestlers for not only forbidding them to use monetizable social media platforms like Cameo and Twitch, but overtaking them and getting a cut, the situation has made me think about what the WWE truly is: a marketing company. It is this format where over the years, my overall interest in the company has declined to the point where I barely keep up with news compared to my earlier years where I was obsessed.