Twitch TV, Social Media and Stickiness

Currently, I am working on a social media type of project and one of the things we constantly are discussing is the “stickiness” aspects of the way the application should work. For those who do not understand the concept of “stickiness,” it’s simply the idea of how users of an application consistently return and use it. Typical examples of “stickiness” in an application are comments, reviews, likes and other interactive elements. When I look over towards Twitch TV, I feel that certain people do understand this concept but most people struggle with growing their channels because they lack proper examples to engage and re-engage their audience.

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