When social media first came out (friendster, myspace, orkut, hi5, etc.), I was enthralled and wanted to partake in the space. It was at a time when the only manner of making money on the web was through ecommerce. Social media provided a new mechanism that went beyond the shopping cart as a possibility for employment and ideas. However, over time, I had become disenchanted by the evolution of social media. This blog discusses my disillusionment and general distancing from these platforms.
It’s been a while since I looked at the stock numbers for the industry. I’ve got a few key companies on my list that I’ll check periodically (like once every 6 months when I’m bored) and with the talk of a possible new tech bubble burst, I think it was time to re-examine the performance of these companies. So what’s going to happen?
When social media sites like Friendster, Myspace, Facebook, etc. came out, I was ecstatic. As a web developer, I was excited to see a new incarnation of technological possibilities that could help my career. Over time, these platforms devolved from technology solutions and communication platforms to ad-centric spam hosts and spyware for marketing people. Worse yet much of the posts on these platforms have become low quality clickbait and irrelevant posts that no longer provide important updates about my friends.
Social media is almost like a perverse version of The Force from Star Wars in that it, “It’s an energy field created by all living things. It surrounds us and penetrates us; it binds the galaxy together.” Unfortunately, it’s so pervasive and intrusive that it’s become supremely annoying and an opportunity for marketers to continue shoveling their shit into our faces. But most of the large platforms are slowly becoming sheer garbage as they determine ways for having more and more garbage posts that separate what many of us really want: true human interaction with meaning. Thus, between all the social media platforms, I’ve found that Instagram might be the platform that many of us are looking for.
Okay, there’s no question that Twitch has it’s share of drama. It’s been going on for a while and honestly it’s horribly pathetic. I’m going to go on a pretty gnarly rant AGAINST Twitch and how they’ve created their own monster and all the stupid shit that needs to be addressed.
I had to do a project using both Facebook and Twitter authentication for single sign-on. While Facebook had some traction, I found that Twitter was barely in use. Perhaps, less than 0.03% of the users used that feature. After reading some forums early on, I learned that many companies opt not to use Twitter for authentication purposes. This blog analyzes what’s going on here.
When Facebook started making the rounds and opened themselves up to the public, I was unable to jump on the boat due to some technical issues with cookies. At the time, I was researching all the main social networks in attempting to build my own. With the failure, I pretty much ignored Facebook for a while until a friend of mine mentioned how good it was. That was then and the current product has come a long way…in the wrong direction.
I put the word “Also” in a parenthetical note to imply that Twitch has done a lot for the gaming community. There’s no doubt of all the positive ramifications of turning the online world on its heads by making gamers into mini celebrities and providing some with a nice career. However, the implied “Also” here means for me the dark side of Twitch (and YouTube to a slightly lesser degree).
In a twist that I think has everyone surprised, Amazon has just bought Twitch.tv for nearly $1 billion. Originally, it was heavily suspected that Google would be the ones picking up the livestreaming site as Google desperately wants to get into the livestreaming market. Twitch.tv provides a very interesting vertical because of the insane amount of traffic it receives, making it a huge value proposition.
Here’s a vlog of my thoughts on the Google/YouTube Twitch buyout: