Keith Watanabe * NET 2.0

A Neat Idea For Improving Search
By: Keith Watanabe
Published On: 1-5-2008

While search has improved slightly in helping us correct some errors like spelling or redundant words, one area which would help contextual search would be synonym and idiom search.  Imagine this: you type in something like "google achilles heel."  (Such as in my previous blog title).  Right now, most search engines will locate the exact phrase or most probable results associated with those keywords in close proximity to each other on a given page.  So it's up to the typist to specify the best idea that reflects what he wants. 

However, as we all know, synonyms are useful in creating additional relationships in words.  So rather than just coming up with an exact match for "achilles heel" (where google wouldn't really have a synonym at this point), the search engine would go out and locate words or idioms analogous to "achilles heel" such as "weakness", "soft spot", etc.

This would be pretty fun(ny) for some search terms like "sex" or "fuck".  But in truth, this is very useful as someone who wants to locate an idea rather than keywords would receive richer amounts of information that might be more relevant than the process of continuously retyping in keywords in trying to extract a true match. 

Also, synonym searches would change the game of how keyword bidding works from simply having people pay for keywords/phrases to key intentions.  In the process, we probably would be able to learn a lot more about ourselves in the way we'd use these types of searches.

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