i mentioned this before that youtube's only chance of being sustained (or in reality what they're probably looking for) is to be bought out by a major player. one person mentioned that google would not be that company because of its own video component....i disagreed on the fact that youtube is establishing their name and gathering a monstrous audience. something that hasn't really been said about google video, perhaps because google video has probably done a better job filtering their content compared with youtube. youtube and google make a natural pairing. google has the money and infrastructure to sustain and defend youtube. youtube's purpose in maintaining its current posture as the video community space requires a major player to sustain them. it's not the infrastructure cost that will potentially destroy them (as they are receiving major VC money), but the potential for a lawsuit. with google, the likelihood of a lawsuit would still exist. however, google's coffers offer a certain luxury of protection....kinda like how google attempted to copy all books for their book search. the only other groups that would be interested in a youtube are yahoo or a large media company like Time Warner, News Corp, etc. however, the problem with any large media company purchasing youtube is the probability that youtube will generate more commercial content as well as force users to view more ads. however, Time Warner, etc. need an option like youtube rather than vice versa. new media being broadcast over the web are going to eventually overtake the current media conglomerates. what's been shown is that these older companies lack the technology saavy to compete in this market place. thus, an acquisition like this would make a lot of sense for their sustainability. on the other hand, if google purchases youtube (which really isn't necessary), then big media companies should be scared shitless. big media companies have archiac means of handling business and won't be able to compete against a company like google since, on a global scale, google will have far more influence. personally, i'd like to see youtube falter. they removed Densha Otoko because of fear of being sued! have some balls guys!
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